No Logo: One of my favourite author - Naomi Klein's brilliantly written book "No Logo" describes the competition among corporates to capture the minds of people through brand space - the art and science of brand management. The book is extensively researched and describes in detail the reality behind big brands. As Naomi Klein ...mentions in her book - "the bigger the brand the more fragile is it at its core." A must read for anyone and everyone who want to understand the increasing reach of corporates, in our daily lives, whether we realize it or not.
Shock Doctrine: The Shock Doctrine vividly shows how disaster capitalism – the rapid-fire corporate reengineering of societies still reeling from shock – did not begin with September 11, 2001. The book traces its origins back fifty years, to the University of Chicago under Milton Friedman, which produced many of the leading neo-conser...vative and neo-liberal thinkers whose influence is still profound in Washington today.
Was searching for this book for a long time and ultimately was lucky to get hold of a copy from Crossword Bangalore. It was worth the search - the book is brilliant and terrifying and traces the origin, growth and all encompassing nature of disaster captilasim, fuelled by corporate greed and malice.
No comments:
Post a Comment